Worldlog Week 20 - 2008 - Hoofdinhoud

Today at the Odeon West End in London is the world première of the international version of Meat the Truth. After today, we’ll be fulfilling requests for upcoming shows in other countries, we’re working on premières in at least ten other capital cities. I’ll let you know more next week!

PETA has offered a one million dollar reward for the first person to bring in vitro meat on the market. Make it quick though, the dollar is dropping faster than a falling star 😉

I think it’s wonderful that PETA is doing this and I am in full agreement with vegans and PETA director Ingrid Newkirk that this could be the best ever investment for PETA if it can lead to the closing of slaughterhouses.

Ingrid Newkirk

A more vegetable-oriented society is the most beautiful future and has so many advantages.

Recently, in a letter to the editor of the Dutch paper Metro, a certain Julian Kuiper summed it up well: it is true that a person needs proteins, but nowhere does it say that we must consume them via meat. Making proteins from animals is an extremely inefficient process. We can produce the necessary proteins ourselves, as we do with vitamins and countless other important building blocks. We would cut down on pesticides, artificial manure and thousands of litres of water needed for feeding livestock. Not to mention the environmental problem created by cattle. Factory farming is one of the top three causes of the following problems: climate change, air pollution, water shortage, water pollution, land degradation and loss of biodiversity.

Via Meat the Truth, we can make clear to the world that we must move toward another society. Animal-friendlier and so more vegetable-oriented. A society where the core themes are compassion and sustainability!

Until next week, I hope to return with good news from London!